Minimum Advertised Price (MAP) is the lowest price a retailer can advertise a product for sale. It is a policy set by manufacturers to protect brand value and ensure fair competition among retail partners.
Enforcing MAP Pricing is critical for maintaining brand equity. When retailers engage in price wars, it commoditizes your product and harms relationships with your premium distribution partners. Using an automated pricing intelligence platform like GetStoreIntel ensures you can track violations in real-time across thousands of SKUs and marketplaces.