Free Shipping Threshold
A free shipping threshold is the minimum order value a customer must reach to qualify for free delivery, commonly used to increase average order value.
Free shipping thresholds are one of the most psychologically powerful incentives in ecommerce. Research consistently shows that customers will add items to their cart specifically to cross the free shipping threshold, increasing average order value by 30% or more.
When a competitor lowers their free shipping threshold (e.g., from $75 to $50), it effectively changes their value proposition for all customers in a basket size range of $50–$75. Tracking when competitors adjust their thresholds is an important signal of promotional strategy.
GetStoreIntel detects changes to competitor free shipping thresholds as part of its promotion monitoring, classifying them alongside sitewide sales and BOGO offers.